About us
Peter Spiegel
Founder + CO-CEO

Many kids dream about what they want to be when they grow up, but Peter Spiegel had a different dream. As a grade-schooler in Long Island, New York, he didn’t focus on a specific career. Instead, he thought about how he could make the world a better place. His inner voice was clear—he was meant to serve others and take on the world’s biggest challenges.

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About us
Katie Williams
Founder + CO-CEO

What drove Katie Williams to become the first girl in her upstate New York hometown with a paper route? Likely the same spirit that led her to cycle to Nova Scotia at 17, spend two weeks snowshoeing in subzero temperatures in the Adirondacks, and travel the world for meditation and service. She’s a seeker—someone who lives her values and leads with an open heart.

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About us

Ideal Living is the health and wellness parent company of AirDoctor, dedicated to developing socially and environmentally responsible brands that provide a strong foundation for wellness. Since 1999, we have been committed to democratizing high-quality, science-backed wellness solutions, making them accessible to all. From clean air to pure water, our mission is to help individuals and organizations live healthier, optimized lives.

We are truth-seeking, compassionate innovators who prioritize science and accessibility above all else. Our diverse team, united by a shared commitment to well-being, works tirelessly to create proven solutions that leave a lasting, positive impact on both people and the planet. With energy and intention, we roll up our sleeves every day to discover the best ways to support your health, your business, and a better future.